NEWSLETTER - 22 January 2016

Welcome to 2016! The Tshwane Tourism Association wishes all its members and stakeholders a successful year ahead!

New members

We would like to extend a warm welcome to the new members:

Zeigen Tours
Zeigen Tours offers an integrated travel service that presents our clients with enhanced efficiencies, ease of cost management and real-time monitoring. We offer transfers, shuttles, VIP chauffeurs, group tours, coach hire and car rentals.

Siyasisana Shuttle Services
Siyasizana Shuttle Services provides clean, professional and upscale transportation at excellent rates to any destination in South Africa and Southern Africa. We provide chauffeur driven minibuses and sedans. We specialise in small and medium sized group tours. We are a bonded proud member of Southern Africa Tourism Services Association.

New Executive Director for the Tshwane Convention & Visitors Services Bureau

Taubie Motlhabane has been appointed Executive Director of the TCVSB and has taken up her post as of 1 January 2016 Taubie comes with a rich wealth of experience – her career to date includes positions in the private and public sector related to events and tourism with some of her previous employers being SA Reserve Bank, ABSA, SA Tourism, The Forum Company and Ekurhuleni Metropolitan Municipality.

We extend a warm welcome to Taubie and look forward to working with her to contribute to the positive impact she will bring to our city.

Tshwane Open – It's more than just golf

The Tshwane Open, an initiative by the council to promote tourism, stimulate job creation, encourage business investment and help create a legacy for the City of Tshwane, is fast approaching. The tournament once again takes place at the Pretoria Country Club from 11 – 14 February 2016.

Herewith a glance at the 2015 Tshwane Open Highlights:

Pretoria Country Club hosted a very successful 2015 Tshwane Open. Various European Tour players quoted the golf course as being the best "new addition golf course" to the European Tour schedule during the last decade. Quite an accolade coming from some of the best players in the world. Another icon in the golf industry and commentator at the tournament, Dayle Hayes, said the Tshwane Open was the best tournament hosted in 2015 on the Sunshine Tour, comments the city can be proud of.

Although the 6245 meter layout is short in length compared to most courses on both the European and Sunshine Tours, this traditional Parklands layout can be as challenging as any course in the world, if set up correctly. Many people predicted the winning score during last year's Tshwane Open at more than 25 under, however when the 18th and 4th were changed to Par 4's and the greens were revved up a notch to more than 10 on the stimpmeter, this old lady showed her teeth. Darren Clark for one fell in love with the golf course and said that the well positioned bunkers together with the defined fairways provides a great platform from which championship golf can be played. Recently the European Tour released their 18 toughest golf holes on Tour for the 2015 season. Pretoria Country Club's 4th hole, which also played as a par 4 during the Tshwane Open, ranked 5th toughest hole on the European Tour. At 511 yards, the stroke average during the four tournament rounds was 4,49. Twenty-nine birdies were recorded with 191 bogeys or worse. The highest score recorded on this hole during the tournament was an 8 by Rhys Enoch. The media had the following to stay about the 4th:

"Well in excess of 500 yards with a vicious right to left dogleg to deal with, the fourth hole at Pretoria CC is a brute. Bearing in mind someone like Lucas Bjerregaard – one of the longest hitters on Tour – was two over par on this hole back in March, you quickly get a sense at just how tough it really is".

One of the major benefits a tournament of this magnitude offers, is the extensive media coverage that is generated throughout the world. The images of Pretoria Country Club and the city at large go out to millions of households across the globe which in return does not only serve as a great marketing tool to the world, but will also attract more local visitors. Herewith some of the statistics regarding the media coverage:

Combined Household Reach: 428,686,250
Total Number of Broadcasters: 38
Total Number of Broadcasts: 1,254
Cumulative Global Broadcast Hours: 2,707:13
Cumulative Global Live Broadcast Hours: 820:51
Europeantour.com usage (unique users): 434,892
Cumulative Global Media Equivalency: $65,092,938

Tourism Safety Initiative (TSI) – how to unlock maximum value

TSI, an initiative of the Tourism Business Council of South Africa and is there to assist you. Herewith some guidelines from TSI to assist you to obtain value from this service:

Access the TSI website at least once a week. Here you will find:

  • Open source information on general subjects like how to deal with fraud, etc.
  • On the secure portal, if you have access, valuable information under the following categories:
    • Weekly Information Overview. A broad country overview of risks, not tourism specific.
    • Weekly Hotspot forecast. Also not tourism specific, but mainly related to business crime. There are synergies though.
    • Fortnightly Information Summaries (Infosums). Information related to assist you with how to deal with safety and security risks.
    • Monthly Accommodation Reports. Incidents that happened in the tourism space the previous month – where and what types (only as good as get reported to us).
    • Annual tourism risk overview (soon to be published).

TTA will also forward ad hoc e-mails that come out from TSI to members which contain among other, alerts of real time hazards. Do access, at least once daily, the TSI Facebook page. Many of the topics published there do not get published anywhere else.

Internship opportunity

Zilko Tours & Travel is seeking an intern which the tour operating company can potentially offer employment to join the team from the 1st of February 2016.

The applicants must hold at least a diploma in Travel and Tourism Management from a reputable institution having studied Fares & Ticketing (Galileo -Travelport GDS system) and Tours Operations. They will have an opportunity to learn and be mentored by our experienced and skilled team. The closing date for application is 30 January 2016. CV can be emailed to info@zilkotravel.co.za.

Upcoming industry conferences, exhibitions and events

See what hot entertainment is on in the city
Read the Freedom Park News
Meetings Africa 2016, 22-24 February 2016, Johannesburg
Indaba 2016, 7-9 May 2016, Durban
Attractions Africa 2016, 8-9 June 2016, Cape Town
IBTM 2016, 29 November-1 December 2016, Spain

Contribute and share!

Members are urged to submit any news for the website and newsletter to secretary@tshwanetourism.com.

Please forward this newsletter on to colleagues and staff who may benefit.