NEWSLETTER - 4 July 2011

We welcome new members

The Tshwane Tourism Association wishes to welcome the following new members:

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Benefits of entering the Tshwane Tourism Awards

The Tshwane Tourism Awards are the highlight of the Tshwane tourism calendar and are judged by independent experts from the tourism industry. This initiative is organized by the City of Tshwane in collaboration with the tourism industry stakeholders. The awards seek to acknowledge, reward and promote service excellence in the tourism industry and encourage local tourism businesses to keep raising their own standards.

Tourist businesses across Tshwane have until 29 July 2011 to enter one or more of the seven award categories, covering most aspects of local tourism. The award ceremony will take place in September 2011.

Entering the Tshwane Tourism Awards demonstrates pride in one's product, pride in our city, and shows that tourism operators care about visitors' experiences. The awards can be used by businesses as an improvement benchmark to encourage a philosophy of best practice in all areas of their businesses, to foster competitiveness and enhance service excellence to customers.

Winners receive a trophy, framed certificate and get promoted in a special awards booklet and on the www.tshwanetourism.co.za website. Winners are also invited to co exhibit on the Tshwane Tourism stand at Indaba.

Finalists receive a framed certificate and are promoted in a special Awards booklet and on the www.tshwanetourism.co.za website.

Wall of Excellence members receive a special trophy and are promoted in a special Awards booklet and on the www.tshwanetourism.co.za website.

Entries are invited from the accommodation sector, serviced attractions, tourist guides, tour operators, conference venues, restaurants, food and beverage and arts and crafts.

The closing date for entries is Monday, 29 July 2011. Obtain the entry forms from the Tshwane Tourism Offices, Church Square, Room 109 or visit the website www.tshwanetourism.co.za. Entry forms must be submitted to the Tshwane Tourism Offices situated in the Old Netherlands Bank Building on Church Square not later than 29 July 2011.

Leriba Hotel & Spa Star Shines Brighter

The staff and owner of Leriba Hotel and Hemingway's Restaurant at Leriba Hotel and Spa are still in celebration mood after they swept the two most prestigious awards on the 8th and 9th of May 2011 at the annual tourism Indaba in Durban.

Hemingway's Restaurant was awarded best overall restaurant and best fine dining restaurant in South Africa on the 8th of May 2011 at the 2011 Welcome Awards held in Durban's Inkosi Albert Luthuli International Convention Centre.

And The Hotel & Spa was awarded Best Luxury Hotel in South Africa at the 2011 AA Travel Guides American Express Accommodation Awards gala ceremony on the 9th of May 2011

The restaurant is open 6 days a week for lunch and dinner. Leriba Hotel and Spa is part of the Leriba Hotel Group which boasts various 5 star hotels and lodges throughout South Africa. Contact them on 012 660 3300 or sales@leriba.co.za or visit www.leriba.co.za.

Chef & staff at the Hemingway's Restaurant at Leriba Lodge & Spa

The Battle of the Chefs!

Regional winner - Lourens Engelbrecht
Regional Jeunes Chef Rôtisseurs Competition

The Capital Hotel School and Training Academy this year hosted the Pretoria Regional Competition of the The Chaîne des Rôtisseurs. The Chaîne des Rôtisseurs is an international gastronomic society that originated in Paris France in 1950. These competitions are now held in countries around the world, providing an ideal opportunity for young chefs under the age of 27, to demonstrate their skills on a regional, national and international level.

The National Competition consisting of the 6 Regional winners will take place at the new Nestle Kitchen in Johannesburg on 2 June 2011. The winner of the national final will compete in the International Competition that will be held in Istanbul, Turkey on 9 September 2011.

All contestants must be part of an entity who is a Professional member of Chaîne des Rotisseurs. And this years the Five talented young chefs have entered for the Pretoria regional competition this year and They are: Lourens Engelbrecht and Hannes Neven both from Leriba Hotel Group (Hemingway's Restaurant) and Donaldson Makhalemele, Jandri Niemand and Kagiso Motshwane from Mount Grace Country House and Spa.

At the end Lourens Engelbrecht from Leriba Hotel Group (Hemingway's Restaurant) walked away with the Regional title.

SA Tourism Skills Development programme

The SA Tourism Board is making a difference in terms of service delivery standards in our country, by launching a National Chefs Training Programme for a group of 800 unemployed young adults with a passion for a career in the hospitality industry. The programme is presented by the SA Chefs in association with corporate member training providers and City and Guilds.

SACA (South African Chef Association) has been approached by SA Tourism Board to identify suitable training institutions to assist with this initiative. Subsequently The Capital Hotel School and Training Academy has been chosen as one of the preferred training institutions in Pretoria and will be involved in training 32 students. It is a 24 week programme and the students will attend a one day practical/theoretical training session per week at CHS. The programme commenced on Monday, 4 April 2011.

Tshwane Tourism Company board meets for the first time

The Tshwane Tourism Company's board held its historic first meeting recently, following its establishment in April.

Board Chairman Mike Gcabo says the company is geared to set tourism in the country's capital city on a new path.

"Tshwane's time has come and we will market the city as a preferred destination to the world and prove that we are not just a pass-by destination. While Tshwane is the place where presidents from over the world meet, it should become the place where they, together with other international tourists, remain for a while to see what we have to offer.

"The company's primary goal - to market the city - should, therefore, become paramount in everything it does," says Gcabo.

He welcomed the City of Tshwane's commitment of R2,5 million seed money in the next financial year to set up the company. The city will also provide office space at the visitors' centre in Hatfield.


Set to market Tshwane as a preferred tourism destination - Tshwane Tourism Board, front from left- Steve Masenamela of Light Mabone travel events, Deputy Chair Prem Gangiah of Soft Touch Trading, Chairman Mike Gcabo of Ekim Solutions, Sally Landane of Tshwane B&B and Suzie Mphela-Maloka of Suzies Nice Place. Back from left - Exco member Colin Stier of the Hiperformance Centre, Martin van Niekerk of Junxion Communications, Caiphus Netshishivhe of the Gauteng Tourism Authority, Exco member Ben Rootman of Junxion Communications, John Maluleka of KEM Accommodation, Abram Mashishi of Motswedeng, Kananelo Tlebere of Dinokeng, Peterson Mahlangu of Fundani Tours, Jacob Mahlangu of City of Tshwane;s tourism division, Mbuselwa Koma of the Gauteng Tourism Authority and Glen Harding of the CSIR International Convention Centre.

"This is certainly a start to get the company operational and sends out a clear message to the private sector in tourism that the city is serious to assist with marketing Tshwane. Financially, we are certainly far from creating effective marketing channels and products, but any process has to start somewhere. The company's first priority is now to secure additional funding to ensure that effective marketing plans can be further developed. Negotiations with the Gauteng Tourism Authority, as well as with the Dinokeng and Metsweding municipalities that were added to Tshwane after the local elections in May, are on the way.

"Research shows that effective tourism organisations in South Africa are primarily government funded. This, however, does not mean that the company should only rely on such funding. It should also generate money from, for example, private and public sector sponsorships, membership fees and booking and information services.

"As private sector tourism establishments experience the advantages of an effective tourism organisation, they become more willing to assist with financial support.

"Tshwane's tourism industry is still outperformed by those of other metros and our visitor numbers are still well below the master plan target of 6,9 million by 2012. Current figures indicate that some 3,4 million tourists visit Tshwane every year, compared to more than 6,8 million to Johannesburg and more than four million to eThekwini. This we aim to rectify, sooner than later," says Gcabo.

He says the formation of the Tshwane Tourism Company follows the relentless work of the Tshwane Tourism Action Team - constituted from private sector tourism industry role-players and officials of the City of Tshwane's tourism division - over the past two years. The team worked pro-bono to enhance the city's tourism potential to the benefit of all citizens.

"As part of its strategy and ten-point action plan, a branding strategy and brand for Tshwane, within the national tourism branding framework, has been developed. A Tshwane tourism website in line with state-of-the-art international tourism websites is operational and a tourism brochure has been placed in the marketplace.

"City visitors' centres are being developed and research to establish a comprehensive accommodation database has been conducted. In all its activities the team pursued the involvement of communities and green tourism is a high priority. The team leveraged on all related activities while service excellence is non-negotiable," he said.

"Successful tourism destinations like Cape Town, Johannesburg, Canberra in Australia and Dublin in Ireland operate efficient regional tourism organisations. Tshwane's unique selling propositions as South Africa's capital city and its tourism identity and branding, in line with that of South Africa, now need to be fully utilised."

Gcabo gave the assurance that the Tshwane Tourism Company would be small, flexible and highly effective.

"We believe in having a small core team of experienced individuals, applying an outsourced business model with administration costs less than 20 percent of the total budget. The company will leverage city and private sector resources and enhance membership participation - truly a partnership between the city and the private sector," he said.

The company's deputy chairman is Prem Gangiah, business coach at Soft Touch Trading and exco members are Franco Jordaan, General Manager at the Court Classique Hotel and Chairman of the Tshwane Tourism Association, Mvenselwa Mahlangu, Executive Director of the City of Tshwane's tourism division, Ben Rootman, member of Junxion Communications and Colin Stier, Operations General Manager at the University of Pretoria's Hiperformance Centre.

Upcoming industry conferences and exhibitions

The following conferences and exhibitions may be of interest:

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